Senior Account Executive – DACH Region

A high-growth, Series B, AI-powered enterprise SaaS company is seeking a high-performing Senior Account Executive to spearhead new business growth across the DACH region.

As a founding member of the European sales team, you will be responsible for full-cycle enterprise sales of an AI-powered conversational roleplay training platform to leading organisations across telecommunications, financial services, technology, manufacturing, automotive, and business process outsourcing.

This is a quota-carrying role focused on new logo acquisition and strategic account development within the DACH market. You will own the complete sales cycle from prospecting and discovery through negotiation and close, selling to Learning & Development leaders, Sales Enablement executives, Chief Learning Officers, HR decision-makers, and IT stakeholders at enterprise organisations.

The ideal candidate combines a strong consultative selling background with fluency in both German and English, a passion for AI technology, and a proven track record of exceeding quota in complex B2B enterprise software sales.

About the Company

The business is a market leader in AI-powered conversational roleplay simulations, transforming how enterprises train and develop their customer-facing teams.

The platform enables sales representatives, customer service agents, and managers to practise high-stakes conversations in realistic AI-driven scenarios, receiving instant feedback that accelerates skill development and improves business outcomes.

Customers include leading global enterprises across telecommunications, banking, enterprise software, and outsourcing. Documented results include:

• 53% increases in quota attainment
• 21% improvements in win rates
• 33% reductions in onboarding time
• Multi-million-euro annual savings

The company has raised over $40M in growth funding and is scaling its European presence.

What You’ll Sell

The platform addresses critical enterprise challenges across DACH:

• Accelerated Onboarding – Reduce time-to-productivity by 30%+ through AI-powered practice at scale
• Sales Performance Improvement – Drive measurable increases in quota attainment, win rates, and pipeline generation
• Training Scalability – Enable significantly more roleplay practice without increasing trainer headcount
• Compliance & Certification – Ensure consistent messaging and regulatory compliance across distributed teams
• Data-Driven Coaching – Provide leadership with actionable analytics on skill gaps and performance trends
• Multilingual Capabilities – Native German language support with culturally adapted AI personas

Key Responsibilities

New Business Development

• Own and execute the full sales cycle from initial outreach through contract signature for new enterprise accounts across Germany, Austria, and Switzerland
• Build and manage a robust pipeline through proactive prospecting, networking, industry events, and collaboration with SDR and marketing teams
• Engage L&D leaders, Sales Enablement executives, Chief Learning Officers, HR heads, Works Council (Betriebsrat) contacts, and IT stakeholders
• Develop account strategies, map complex German enterprise structures, and build multi-threaded relationships
• Consistently achieve and exceed quarterly and annual revenue targets

Consultative Selling & Value Creation

• Conduct deep discovery to understand training challenges and success metrics
• Position the platform as a strategic solution with measurable ROI
• Deliver compelling product demonstrations in both German and English
• Build quantified business cases in Euros
• Navigate complex European procurement processes including Works Council consultations, GDPR reviews, security assessments, and legal negotiations

Sales Process Excellence

• Apply structured sales methodologies (MEDDPICC, BANT, SPIN)
• Maintain accurate forecasting and pipeline data in CRM
• Partner with Solutions Engineering and Customer Success for smooth implementation
• Support regional marketing and demand generation
• Coordinate compliance reviews including GDPR, TPRM, and security questionnaires

Required Qualifications

• 5–10 years of B2B enterprise software sales experience with consistent quota attainment
• Native or business-fluent German (C1/C2) and professional English
• Experience selling to HR, L&D, or Sales Enablement functions
• Complex 3–9 month sales cycles
• €50K–€500K+ ARR deal sizes
• Experience navigating Works Council consultations and GDPR compliance reviews
• Strong consultative selling skills
• CRM and structured sales methodology experience
• Comfortable engaging C-level stakeholders
• Bachelor’s degree or equivalent professional experience

Preferred Experience

• SaaS sales within learning tech, sales enablement, HR tech, or training
• Experience selling into telecom, financial services, enterprise software ecosystems, manufacturing, or healthcare
• AI / ML product exposure
• LMS integrations (Cornerstone, Workday, SAP SuccessFactors, Docebo), CRM integrations, SSO
• Experience selling into large German, Swiss, or Austrian enterprises
• Knowledge of GDPR and enterprise security standards
• Experience in a high-growth startup or scale-up environment
• Existing DACH L&D / HR network

Target Customer Profile

Enterprise organisations (500–10,000+ employees) across DACH with:

• Large sales or customer service teams
• Established L&D or Sales Enablement budgets
• Onboarding and training scalability challenges
• Compliance and certification requirements
• Data-driven culture open to AI solutions
• Integration ecosystems (SAP, Microsoft, LMS platforms)

What’s on Offer

• Competitive base salary + uncapped commission with accelerators paying up to circa €200k OTE on a 50/50 split.
• Equity participation
• Strong enterprise customer references
• Proven ROI case studies
• Full sales enablement support
• Remote / hybrid flexibility across DACH
• 30 days annual holiday (plus public holidays)
• Professional development
• Opportunity to help shape the European market presence

Position Details

Location: Germany, Austria, or Switzerland (Remote with travel)

Territory: DACH

Employment Type: Full-Time

Experience Level: Mid-Senior

Travel: Up to 30%

Languages: German (C2/C1) + English (C1)